Chinese Commercial Vehicle Manufacturers Are Building Momentum in Europe – How Do We Stay Competitive?
The landscape of the European commercial vehicle market is shifting. How can Europan manufacturers secure their competitiveness and what strategic countermeasures can be utilized to defend their market share and retain local value? This was investigated and highlighted during our webinar on June 16, as Dr. rer. pol. Christian Lerch from Fraunhofer ISI presented findings from a new study. Watch the recording of the presentation here!
(The event was held in English)
During this lunch webinar we addressed Chinese commercial vehicle (CV) manufacturers and their value creation activities in the European market. During the webinar we took part of insights from a new report by Fraunhofer. Dr. Christian Lerch, Coordinator of the Business Unit Industrial Change and New Business Models at the Fraunhofer Institute for Systems and Innovation Research ISI, Karlsruhe, Germany presented the findings.
The presentation focused on two key questions:
- What do current value creation activities and future market entry strategies of Chinese CV manufacturers for the European market look like?
- Activities of Chinese manufacturers in the EU: A value chain perspective
- Market entry strategies of Chinese manufacturers across different markets
- Chinese start-ups and investments in the EU
- What strategic options and countermeasures emerge from this for domestic CV manufacturers to secure existing competitive advantages in the long term and retain local value creation shares?
After the presentation, the audience got to ask questions.
Watch the presentation in the video above!
Fraunhofer's work on this study was funded by the Cluster Automotive Region Stuttgart 2.0 – Transformationsnetzwerk für den Fahrzeug- und Maschinenbau (CARS 2.0 – Transformationsnetzwerk für den Fahrzeug- und Maschinenbau - Cluster Automotive Region Stuttgart)